To start my posts on korean artists, I chose my favorite girl group: f(x).

 Victoria, Amber, Sulli, Krystal and Luna

                                       

     Despite the catchy song and attractive members, f(x) did not win any award for 'La Cha Ta'. The same happened with their first official single 'Chu' (the debut song was released only as a digital single), although both songs helped to increase the group's popularity among korean and international fans.

    The burst of popularity came in May, 2010 with the release of the first mini-album, "NU ABO". The catchy lyrics, change of style, attitude and an incredible dance choreography impressed the fans. Unfortunately, the competition with veteran boy band 2PM ended up in losing the awards once again. Still, the mini-album was important as it put the girls in the spotlight. 

NU ABO's Music Video - A new f(x) was presented to the public

    What the fans didn't expect though was the ankle injury Amber suffered during 'NU ABO''s promotion. After spending some time promoting the song with Amber sitting on a chair, the group's agency decided she should get some rest for better recovery. Then, f(x) finished their promotions without Amber on the stage. Follow-up promotions with the song 'Mr. Boogie' were made only with the other four girls. 

 2011 Calendar -- Amber-less f(x)

    Time passed and Amber didn't come back. S.M. says she's still recovering, now in the US. While people search for information on her disappearance, Victoria, Krystal, Sulli and Luna gain popularity on variety and music shows. Is this a way of focusing the fans' attention on the other girls? Is S.M.Entertainment hyping the group's comeback by hiding Amber? I don't know, but it's certainly interesting to watch the development of this excellent group. I'm really excited for their 2011 comeback and I hope they'll win many awards next time, because they deserve it!